It is October; that time of the year when otherwise sensible people seem to think that buying a pink coloured screwdriver promotes breast cancer awareness or somehow will decrease the number of women and men who die from the disease. It is a time when retailers, some acting in good faith, promote their pink branded merchandise and may even employ slogans that might suggest people are delighted when they, their family and friends receive a breast cancer diagnosis.
As usual I am on the lookout for this year's most tacky or most inappropriate Pink Product, so if you see a contender do post a comment below!
Most readers will know my feelings on the whole Shrieking Pink Silliness, so here I will point towards a few old and new views from other bloggers. My own views can be found in previous October and November posts here in this blog.
Please - Think Before You Pink. If possible, do what you can to be practically supportive to someone you know who is living with or with and beyond cancer - any cancer, not just breast cancer. Do what you can to support (not necessarily financially) cancer research.
Those of us living here in the Land of New Normal generally love to have fun and to live life to the full but this October, please remember that no cancer is all a pink picnic or a pink wigged giggle and all too many of those diagnosed with breast cancer and other cancers will live or die with or from serious consequences of the disease.
Above all, know the signs, be clear on cancer and have worrying symptoms checked. Because buying that pink screwdriver will not protect you from breast, or any other, cancer.